Artists: Red I

Music lovers worldwide, get ready for a celebration! South American reggae sensation RED I has arrived with his fiery lyrical deliverance and diverse rhythmic sound. Heavy drum and bass infused with cumbia, jive, rock and Jamaican rhythms inform the feet to dance. Conscious messages and a vibration of love inspire the heart to open. True to the spirit of reggae music, RED I, with his fresh brand of Reggae in Espanol, has come to "lively up the place".

Coming out of Santiago, Chile, RED I is the former host of Chilevision television program "Extra Jovenes", Via Exis television program "Vibracion Reggae" and Tiempo Radio program "Reggae Sessions". As founding member of the band Nyabinghi, RED I brought reggae music and culture to his native Chile in the early 1990's.

North America received its introduction to RED I in the summer of 1998 when he performed as MC in the Teva Spirit of Unity World Tour, which showcased leading international reggae artists including; Shaggy, Maxi Priest, Buju Banton and Steel Pulse. In 2001 while recording in the U.S. RED I took time out to appear as a Special Guest MC at Chile's Natural Mystic Festival, where he along with the Wailers from Jamaica, Los Fabulosos Cadillacs from Argentina and the Chilean band Gondwana, paid tribute to the life and music of the legendary Bob Marley.

Returning to the U.S. to complete his debut album, RED I teamed with internationally renowned bass player Amlak Tafari, formerly of Pato Banton and the Reggae Revolution, and Toho Saunders, acclaimed producer and bassist to a host of international recording artists. The result is an electric, dub-oriented album that crosses language and cultural barriers with its bilingual call for "Unity".

Preparing to launch his debut album, titled UNIDAD, RED I has appeared with Yellow Wall Dub and Vince Black, formerly of Black Uhuru, in Cabo San Lucas, Mexico, and at North America's largest reggae festival, Reggae on the River, where he made a 2002 surprise guest appearance alongside Venezuelan reggae artist Blanquito and his band King Chango. The message of love, peace and justice ring loud in the ears of fans who embrace UNIDAD's title track and the newly released singles "Chiqui Chiqui Boom Boom" and "Hola" featuring Amlak Tafari.

"Who feels it knows it.
This music has love,
this music has peace.
Wake up and live!"

- Red I, from the single
"Chiqui Chiqui Boom Boom".